Marketing

Ladbrokes launches new Cheltenham campaign

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Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this...
Sky Betting & Gaming: Diversity and inclusion in the gaming industry

Sky Betting & Gaming: Diversity and inclusion in the gaming industry

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Holly Staker, inclusion & Engagement Lead at Sky Betting & Gaming (SBG) talks with diversity expert and professional keynote speaker Perrine Farque about the...

Bojoko: 2.5 million views and counting

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We speak to Joonas Karhu, Chief Business Officer at Bojoko.com, about the online casino affiliate’s video and how it has racked up millions of...

BIA Advisory Services: Esports and Gaming in 2021

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BIA Advisory Services look at the State of Esports and Gaming in 2021 in its latest webinar.  What is it? The video brings together industry executives...

Influencer marketing: The importance of protecting the youth

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Ten years ago if someone uttered the words 'influencer marketing’ you would be scratching your head wondering what they were talking about but in...

Rootz sign Hasselhoff to promote third casino launch

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In celebration of Rootz LTD launching its third online casino the team has partnered with David Hasselhoff of Baywatch and Knight Rider fame being...
Social media gambling trends during COVID-19

Social media gambling trends during COVID-19

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Social media became an essential communication tool reaching audiences during the various COVID-19 lockdowns, as all global advertisers were forced to abruptly revise their...

GambleAware releases Gambling stories for National Gambling Treatment Service

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BeGambleAware has released a series of case studies as part of its National Gambling Treatment Service.  The videos, released across GambleAware’s YouTube channel, called BeGambleAware,...

IGT releases demo of its latest Multi-Level Progressive title

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International Game Technology (IGT) has released its new land-based Multi-Level Progressive slot title with Olympus Link. What is it? IGT takes players up Mount Olympus to...

GambleAware launches ‘next phase’ of marketing for National Gambling Treatment Service

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GambleAware is launching the ‘next phase’ of its marketing promoting the National Gambling Treatment Service. The new campaign ‘Start to Regain Control’ aims to raise...